BRAINWAVE TOYS SHIPPING HASBRO-LICENSED TRIM-A-TREE TO LOWE’S
by Anonymous

NEW YORK JULY 19, 2003 – Brainwave Seasonal Products announced today that Lowe's Home Improvement Stores will be carrying their TV Toys Partylights and Christmas Light Covers in 90% of their stores this Christmas. Baby Boomer consumers will now be able to “Deck their Halls” with lighted versions of their favorite toys and games from childhood.

About TV Toys Partylights

Decorating your home, office or place of business has never been more enjoyable than with TV Toys Partylights. Capturing the classic style of Hasbro’s best selling toys and games, TV Toys Partylights blink to life in a 9-foot string of 10 lights with injection molded covers.

Lowe’s will feature Scrabble (spells any 9 letter word!), Monopoly, Tonka and Mr. Potato Head. Additional styles include Barrel of Monkeys, Candyland, Twister, Hungry Hungry Hippos, Transformers, and GI Joe. Suggested retail price is $14.99.

About Christmas Light Covers

It’s never been easier – or more cost effective - to add fun and games to your Christmas tree. Brainwave’s Christmas Light Covers snap right on top of your existing mini light set to keep things simple. Lowe’s will be selling Monopoly $20, $50 and $500 bills, Candy Land Red and Yellow Gingerbread Men, Tonka Dump and Crane, Transformer’s Optimus Prime & Shield, and GI Joe with Emblem. Other styles include Barrel of Monkeys, Twister, Hungry Hungry Hippos, and Mr. Potato Head, GI Joe and Transformers. Suggested retail price is $3.99.

About Brainwave Toys

Brainwave (www.brainwavetoys.com) is dedicated to producing high quality animated, electronic, seasonal and home décor products. Headquartered in New York City, with offices in Hong Kong, Brainwave is a wholly owned subsidiary of Vogel Applied Technologies, formerly a developer of products for major toy, gift, and retail companies worldwide.

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